Core Insights - JD Sports' overall sales during the holiday period were in line with expectations despite a volatile consumer environment [1] - The company experienced strong customer engagement on Black Friday, but demand softened in early December, particularly in Europe and the UK [2] Sales Performance - The fourth quarter to-date organic sales grew by 1.4%, while like-for-like sales dipped by 1.8%, consistent with the third quarter performance [2] - In North America, like-for-like sales increased by 5.3% in Q4 to-date, recovering from a decline of 1.7% in the previous quarter [3] - The footwear category in North America showed resilient performance, driven by momentum in running and strong demand for new retro basketball products, although there was softness in end-of-cycle product lines [3] Online Performance - JD Sports reported strong online performance across key banners in North America, supported by improved online ranges, focused marketing, and controlled price investments, particularly on FinishLine.com [4] Market Trends - The company noted a marked improvement in like-for-like sales trends in North America, returning to growth and gaining market share, with plans to increase marketing initiatives in the region to accelerate growth [5] - However, like-for-like sales trends in Europe and the UK were weaker, down 1.1% and 3.3% respectively, impacted by a cautious consumer environment and higher promotions [5]