Core Insights - Dover Fueling Solutions (DFS) has launched 4Court Media, a retail media network aimed at connecting brands with consumers at fuel dispensers [1][2] Group 1: 4Court Media Overview - 4Court Media provides access to a wide range of fueling retailers, including thousands of independent operators, making it easier for advertisers to reach consumers [2] - The network operates primarily on Wayne Ovation® fuel dispenser screens, utilizing high-definition displays to deliver engaging multimedia content [2][4] - With over 1,500 locations and 13,000 screens already operational, 4Court Media is rapidly growing and offers a new alternative for advertisers in a historically limited market [4] Group 2: Benefits for Retailers - 4Court Media offers a fully managed media service that enhances the forecourt experience while generating additional revenue through advertising sales [3] - Retailers can integrate their promotional content with national ads, allowing for a flexible platform to promote store offerings and loyalty programs [3] - The service aims to drive foot traffic and increase in-store sales by delivering timely and relevant messages to consumers [5] Group 3: Market Trends and Future Outlook - The Retail Rewired: 2026 Fuel & Convenience Trends Report indicates that retailers are focusing on improving the fuel-to-store journey, with plans to increase investment in promotion and advertising technology by 36% and digital signage by 34% over the next two years [5] - 4Court Media is positioned to support these trends by influencing shopper behavior at critical decision-making moments [5][6] - DFS aims to expand the network's capabilities and scale, particularly in the U.S. and Canada markets [6]