Can the prediction markets continue to take market share from traditional sports books or was this simply a World Cup bounce. With us now is Ian Moore, US entertainment research analyst at Bernstein. Good to see you Ian. >> Good to see you guys.>> So, this was an account opening bonanza as we've we've established what comes next here in terms of, you know, the rest of the summer. Is it going to be a slowdown and and for the competitive back and forth between the sports books and prediction market. >> Yeah, ...

on this one i am so distressed and worried by this phenomenon and there are these like remarkable charts you can look at where prediction market monthly volumes in 2024 which is not that long ago were essentially nothing and now they have exploded to what the consequences are for those people we've read all of the anecdotes about the fact that you're watching certain populations often low and middle income Americans who are becoming addicted to the idea of being able to task these online bets with regularit ...