Core Viewpoint - GrowGeneration Corp. (GRWG) has acquired Viagrow, a domestic supplier of gardening and hydroponic equipment, to enhance its growth strategy focused on proprietary brands and expanding its customer base [1][6]. Group 1: Acquisition Details - Viagrow, founded in 1998 in Athens, GA, generates $3 million in annual revenues and offers a range of gardening supplies available at major retailers and online [2]. - The acquisition will improve GRWG's omni-channel capabilities, enhancing its e-commerce performance and allowing it to reach a broader customer base [3]. Group 2: Financial Impact - The deal is expected to be accretive to GRWG's gross margin by 2025, supporting the company's goal of achieving over 30% margins through private-label expansion [4][6]. - GRWG will finance the acquisition through a combination of cash and stock [4]. Group 3: Market Performance - Over the past year, GRWG's stock has declined by 47.8%, contrasting with a 12% decline in the industry [5].