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Abbott and Big Ten Conference Rally Students, Alumni, and Fans to Save Lives and Win $1 Million for Their School by Donating Blood This College Football Season
Prnewswireยท 2025-08-18 13:00
Core Points - Abbott and the Big Ten Conference are launching Year 2 of the "We Give Blood" drive to address the urgent blood shortages in the U.S. from August 27 to December 5, 2025 [1][3][7] - The competition aims to inspire college students, alumni, and fans to donate blood, with the winning school receiving $1 million from Abbott for health initiatives [3][7][8] Industry Context - The U.S. is experiencing significant blood shortages, with some centers reporting less than a one-day supply, necessitating blood donations every two seconds for various medical needs [2] - The decline in blood donations among young people is a growing concern, as older individuals are less likely to donate [2] Company Initiatives - Abbott is collaborating with Big Ten universities and blood centers to encourage first-time blood donors through campus blood drives [3][4] - The University of Nebraska-Lincoln won the inaugural competition in 2024, with nearly 4,000 donors, potentially saving 12,000 lives [4] Competition Details - The competition includes 12 "We Give Blood" Weekly One-Up Challenges, where two schools compete weekly to encourage blood donations [8] - Participants can log their donations via text or online, and exclusive T-shirts will be available for donors [5][6][7] Partnership and Goals - Abbott's CEO emphasized the campaign's role in ensuring the long-term sustainability of the nation's blood supply, highlighting the community engagement of young people [4] - The initiative is designed to create a culture of lifelong blood donation among college students [4][8]