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The Return Of Bed Bath & Beyond
Seeking Alphaยท 2025-08-11 11:30
Group 1 - The company Bed Bath & Beyond has rebranded and opened a new chain called Bed Bath & Beyond Home, with the first store converted in Brentwood, Tennessee, and plans to convert another 75 stores by 2026 [2] - Bed Bath & Beyond has a long history, having opened its first store in 1971 and going public in 1992, but faced significant challenges after missing the e-commerce trend, leading to its first annual loss in 2019 [3][4] - The company filed for bankruptcy in 2023, with Overstock.com acquiring its intellectual property and rebranding the business to Beyond Inc. [4] Group 2 - Beyond Inc. initially attempted to launch the Bed Bath brand as an online store and mobile app, and later partnered with Kirkland's to develop Bed Bath & Beyond Home stores [5] - The CEO of The Brand House Collective emphasized the merging of home decor and furnishings to create a sense of community and engagement, marking a fresh start for the brand [6]