Core Viewpoint - DirectBooking Technology Co., Ltd. has signed a strategic cooperation framework agreement with DeepYou Digital Technology Co., Ltd. to establish a joint venture aimed at creating a next-generation AI-native intelligent hotel booking platform, reshaping the travel and hospitality ecosystem through technological innovation [1][4]. Company Overview - DirectBooking Technology focuses on hotel digital supply chains, direct-connect technologies, and private-domain operations, developing solutions for dynamic revenue management and channel optimization [3]. - DeepYou Digital Technology, founded by Mr. Li Daxue, specializes in industrial digitalization and AI innovation, having collaborated with nearly 1,000 scenic spots in China to create a smart cultural tourism service network [2]. Strategic Goals - The joint venture aims to leverage AI technologies for an enhanced lodging experience, featuring capabilities such as natural language interaction, intelligent recommendation, and end-to-end automated services [4]. - A three-year strategic goal has been set to cover 100,000 hotels with the AI hotel booking platform, promoting fair market competition and reshaping value distribution in the sector [4][5]. Value Proposition - For hotels, the platform will reduce customer acquisition and channel costs, increase direct sales, and enhance revenue and brand reputation through AI-enabled smart pricing and precision marketing [5]. - For users, the platform promises an efficient, convenient, and personalized booking experience, eliminating cumbersome price comparisons and providing intelligent matching [5]. Future Outlook - DirectBooking Technology and DeepYou plan to continue investing in technology R&D and market expansion, aiming to build a transparent, secure, and shared travel-and-hospitality ecosystem [6].