Core Insights - LZ Technology Holdings Limited has undergone a significant transformation from an advertising company to a platform-driven technology enterprise, integrating various services such as digital media, e-commerce, and travel [2][4] Financial Performance - Total revenue for FY2024 reached RMB 823 million (USD 113 million), marking a year-over-year growth of 44.6% [8] - Revenue from Local Life – Retail Sales surged 122.7% year-over-year to RMB 273 million (USD 37 million), accounting for 33.2% of total revenue, a significant increase from the previous year [8] Strategic Initiatives - The company has launched a globalization strategy, starting with the Middle East, and has established a strategic cooperation framework with Dubai's MBH group to create a joint venture in the UAE [3][4] - LZ Technology aims to replicate its successful business model in the Middle East by combining its technology and operational experience with local market demands [4] Technological Advancements - The company is accelerating its integration with blockchain technology, exploring collaborations in areas such as Real-World-Asset (RWA) tokenization and digital payments to enhance transaction efficiency and user rights protection [5] Growth Strategy - Over the next three years, LZ Technology will implement a "Scale-First" strategy to expand its platform reach and business breadth, focusing on user base growth and optimizing product structure [6]