Financial Data and Key Metrics Changes - Net revenues for the second quarter were 1,676 million, with media services revenues at 279 million, leads and recent services revenues at 733 million, and online marketplace and other revenues at 746 million, reflecting a 20.5% year-over-year increase [16] - Cost of revenue in the second quarter was 503 million compared to 346 million in 2024, resulting in a gross margin of 71.5%, down from 81.5% in the same period last year [17] - Operating profit was 297 million in the second quarter, down from 412 million in the same period of 2024, while adjusted net income attributable to Autohome was 476 million compared to 572 million in the corresponding period of 2024 [18] - Non-GAAP basic and diluted earnings per share were both 1.01, compared to 1.18 in the corresponding period of 2024 [18] - As of June 30, 2025, cash, cash equivalents, and short-term investments totaled 22,050 million [19] Business Line Data and Key Metrics Changes - Total revenues from the new retail business increased by 27% year-over-year [13] - The number of new retail franchise stores surpassed 200, expanding service coverage [7] - The average mobile daily active users reached 75.74 million in June 2025, up by 11.5% from the same period last year [12] Market Data and Key Metrics Changes - The auto market is experiencing a price war, but prices have begun to stabilize since July, which is expected to positively impact the industry [30] - NEV (New Energy Vehicle) exports increased by 48% year-over-year, indicating strong overseas expansion by Chinese automakers [32] - The overall Chinese auto export is expected to reach around 7 million units this year, with potential growth to 10 million units in the next one to two years [37] Company Strategy and Development Direction - The company is focusing on AI-driven product innovation and enhancing the automotive consumer experience through technology [6] - Autohome aims to deepen the deployment of its automotive ecosystem by capitalizing on trends of electrification, intelligence, and globalization [9] - The company is committed to building a comprehensive automotive service ecosystem and enhancing its brand influence through strategic partnerships [8] Management's Comments on Operating Environment and Future Outlook - Management is optimistic about the media services business in the second half of the year, anticipating increased advertising budgets from OEMs during peak seasons [25][26] - The company expects the auto market to stabilize and recover, with a focus on quality over quantity in response to the price war [43] - The secondhand vehicle market is projected to recover as car ownership increases and policies improve, with a forecasted 6.5% year-over-year increase in secondhand vehicle sales [48] Other Important Information - The company has launched an international version of its website, featuring over 1,900 vehicle models from 52 Chinese automobile brands [9] - Autohome has initiated a new share repurchase program, allowing for the repurchase of up to 200 million USD of its shares [19] Q&A Session Summary Question: Media services revenue trend for the second half - Management expects the media service business to improve in the second half due to stabilization in OEM pricing and increased advertising budgets during peak seasons [25][26] Question: Outlook on the auto market for 2025 and shareholder return plans - Management noted that the auto market is stabilizing, with a focus on AI technology and global expansion, and confirmed a cash dividend payout of no less than 1,500 million for the year [30][39] Question: Competition in the second half and used car market recovery - Management indicated that competition is expected to normalize, with a gradual recovery in the used car market as consumer interest grows and policies improve [42][48] Question: Progress on NEV business and data products - The number of franchise stores has exceeded 200, and the company is enhancing its AI capabilities and product offerings to improve customer experience and operational efficiency [52][54]

Financial Data and Key Metrics Changes - In Q1 2025, total revenue increased by 10.9% year over year to RMB 32.6 billion, with adjusted net profit reaching RMB 4.6 billion, representing an adjusted net margin of 14% [6][37][41] - Gross profit margin approached 55%, with gross profit growing by 10.4% year on year to RMB 17.8 billion [7][41] - Cost of revenue increased by 11.5% year on year to RMB 14.8 billion, accounting for 45.4% of total revenue [41] Business Line Data and Key Metrics Changes - Revenue from online marketing services grew by 8% year on year to RMB 18 billion, driven by AI technology integration [16][38] - E-commerce GMV grew by 15.4% year on year, with the number of monthly average active paying users reaching 135 million [20][24] - Live streaming revenue increased by 14.4% year on year to RMB 9.8 billion, marking a return to positive growth [27][40] Market Data and Key Metrics Changes - Average daily active users (DAUs) on the Kuaishou app reached a record high of 408 million, with average daily time spent per DAU at 133.8 minutes [12][14] - The overseas business achieved a revenue increase of 32.7% to RMB 1.32 billion, marking its first-ever quarter of operating profit [30][37] Company Strategy and Development Direction - The company is focused on integrating AI technology across its business lines to enhance user experience and operational efficiency [6][10] - Clean AI is positioned as a foundational infrastructure for video creation, with plans for continuous technological iteration and product innovation [48][50] - The company aims to leverage its omni-domain operations to enhance e-commerce capabilities and support merchants through AI-driven tools [20][76] Management Comments on Operating Environment and Future Outlook - Management expressed confidence in maintaining growth despite a complex global macro environment, emphasizing the importance of AI in driving operational efficiency [6][44] - The company anticipates a year-over-year rise in AI-related expenditures, particularly in R&D, but expects this to have a manageable impact on overall profitability [80] Other Important Information - The company repurchased approximately HKD 1.42 billion worth of shares, accounting for about 0.68% of total shares outstanding [43] - The company plans to continue enhancing its content and business ecosystems while focusing on long-term technology investments [44] Q&A Session Summary Question: Update on Clean AI's commercialization and growth strategy - Clean AI's revenue reached RMB 150 million in Q1, with paid subscriptions accounting for nearly 70% of revenue, and plans for further product iterations and global outreach [48][50] Question: How AI is empowering existing businesses - AI has significantly improved marketing material production and customer service, leading to increased conversion rates and operational efficiencies [56][59] Question: Recent trends in online marketing services and key growth strategies - The company expects double-digit growth in online marketing services in Q2, driven by improvements in content consumption and local services sectors [63][68] Question: Strategy for the six eighteen shopping festival - The company will provide substantial traffic resources and subsidies, focusing on user engagement and tailored support for merchants and KOLs [71][74] Question: Investment plan on AI and its impact on profitability - AI investments are expected to increase, particularly in R&D, but the overall impact on profit margins is projected to be manageable, with AI seen as a potential second growth curve [80]

Financial Data and Key Metrics Changes - Operating income reached a Q1 record of RMB104.0 million, surging 247.7% year over year [7] - Net revenues were RMB1.3 billion, declining 6.7% primarily due to decreased learning services revenue [7][19] - Operating cash outflow narrowed by 34.7% to RMB255.5 million, reflecting stronger financial efficiency [8] - Net income attributable to ordinary shareholders was RMB76.7 million, an increase of over six times from RMB12.4 million for the same period last year [22] - Non-GAAP net income attributable to ordinary shareholders for the first quarter was RMB31.7 million, significantly increased from RMB20.3 million for the same period last year [23] Business Line Data and Key Metrics Changes - Net revenues from learning services segment declined by 16.1% year over year, but the rate of decline narrowed by approximately five percentage points compared to the previous quarter [9][20] - Net revenues from digital content services within the learning services segment were RMB410.8 million in Q1 [9] - Net revenue from smart devices was RMB190.5 million, representing a 5.1% year over year growth [20][16] - Net revenue from online marketing services rose 2.6% year over year to RMB505.4 million [20][13] Market Data and Key Metrics Changes - The performance-based advertising client base grew by 20% year over year in Q1 [13] - Gross margin from online marketing services moderated to 30.5%, an approximately four percentage point decline year over year [15] - Gross margin for learning services was 59.8%, compared with 63.1% for the same period of 2024 [21] Company Strategy and Development Direction - The company is executing an AI native strategy, applying large language models to critical learning and advertisement scenarios [8] - The launch of Confucius one, an open-source reasoning model, and Youdao Magic Box, an AI-powered app creator suite, are key strategic initiatives [8][9] - The company aims to maintain a positive trajectory, targeting accelerated profit growth and achieving operating cash flow breakeven for the full year 2025 [17] Management Comments on Operating Environment and Future Outlook - Management emphasized the importance of embracing open technologies and integrating proprietary models to enhance user experiences [28] - The company anticipates completing its segment restructuring in the second half of the year, with revenue stabilization expected thereafter [41] - Management expects online marketing services revenue to show stronger growth momentum in the second half of the year, driven by overseas advertising expansion and automated AI-powered advertising solutions [44] Other Important Information - The upgraded Mr. P AI Tutor achieved over 92% accuracy in K-12 problem solving, significantly surpassing standalone models [12][32] - The company has secured official Google Partner certification, complementing its existing TikTok partnership, which enhances its advertising capabilities [13] Q&A Session Summary Question: How does management view the integration of large language models in educational scenarios? - Management highlighted the advantages of combining open and proprietary technologies, enhancing user experiences and accelerating technology growth [28][30] Question: When does management project the learning services segment's revenue to return to growth? - Management indicated that the restructuring of the learning services segment is ongoing, with expectations for revenue stabilization in the second half of the year [41] Question: When does management anticipate a reacceleration in online marketing services revenue growth? - Management expects stronger growth momentum in the second half of the year, driven by overseas advertising expansion and new automated solutions [44]