Core Perspective - Marusho Hotta, a traditional Japanese kimono and textiles maker, is rebranding to Bitcoin Japan as it pivots towards cryptocurrency, specifically Bitcoin treasury operations, following a controlling stake acquisition by Bakkt Holdings [1][2][3] Company Overview - Marusho Hotta, established in 1861 and listed on the Tokyo Exchange since 1974, has faced declining revenues and stagnation, leading to its acquisition by RIZAP Group in 2017 [3][5][6] - The company is transitioning from its historical textile business to focus on becoming a leading player in the Bitcoin treasury sector [3][4] Strategic Changes - The name change to Bitcoin Japan will be formalized at a shareholders meeting on November 11 [1] - The new management structure includes Phillip Lord as CEO and Akshay Naheta as Chairman, aimed at aligning the interests of directors and shareholders to enhance corporate value [4] Business Expansion - Marusho Hotta plans to launch a Bitcoin treasury business to diversify its operations and explore finance-related ventures [3] - The company is following a trend in the textiles industry, as seen with Kitabo's announcement to invest approximately $5.4 million in Bitcoin [5]