Lending market sectorActive loans, latest & 30d % changeOutlier: @maplefinance 📈 while the rest of the market sector is 📉 https://t.co/YhF8RzvkWA ...

Market Overview - Lending market sector revenues were analyzed for Q3 [1] Top Performers - Top 3 lending platforms include Aave, Maple Finance, and Venus Protocol [1]

Lending market sector, breakdown by 365d revenue: https://t.co/QChaVGHMvW ...

Competitive Landscape - Launching a decentralized exchange (DEX) or lending market is challenging due to established liquidity moats of Uniswap (Uni) and Aave [1] - Low risk premiums further intensify the competitive pressure in the DEX and lending market [1] - Protocols require a 10x improvement to succeed, a 50% improvement is insufficient [1] Growth Strategy - Protocols need a sharp, high-growth niche to overcome existing competition [1] - Alternatively, protocols need significant incentives, such as 8 figures (millions) in incentives, to attract users [1]