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OMNICOM MEDIA NAMED BEST PERFORMING GLOBAL MEDIA GROUP, EARNS #1 RANKING ACROSS ALL FOUR REGIONS
Prnewswire· 2026-03-26 15:22
Core Insights - Omnicom Media has been named the best performing global media group, achieving the 1 ranking across all four regions: North America, EMEA, APAC, and LATAM [1][2] - The agency has a 30% share of the industry in terms of activity volume/billings and leads with nearly 35% of quali-share, which is approximately 50% higher than the second-ranked group [2][6] Performance Rankings - OMD, a brand under Omnicom Media, has secured the 1 position for the 11th consecutive time, with PHD, Initiative, and UM also ranking among the top ten media agencies [3][9] - Omnicom Media brands were dominant in 19 markets, more than any other media group, showcasing their strong performance across all regions [5][6] RECMA Diagnostics Report - The RECMA Diagnostics report evaluates around 700 agencies across 45 markets using 19 KPIs, assessing factors beyond just billings, such as client portfolio stability and digital resources [4][12] - OMD demonstrated the greatest consistency, ranking as Dominant or High Profile in 62% of the markets studied [9] Recent Achievements - In its first 100 days, Omnicom Media established data partnerships with major companies like Amazon, Google, and Meta, and secured $5 billion in new business [7][8] - OMD was ranked 1 in North America and EMEA for Digital, Data, and Content expertise, with total billings close to $35.6 billion, outperforming its nearest competitor by $4.4 billion and achieving a year-over-year growth of 9.5% [10][11]