Core Insights - Broad Arrow Auctions, a subsidiary of Hagerty, is set to launch The Zürich Auction on November 1, 2025, in partnership with Auto Zürich, featuring approximately 60 exceptional collector cars [1][2][3] Company Overview - Broad Arrow Auctions is a leading global collector car auction house, founded in 2021, and has rapidly expanded its presence in Europe [6] - The company has recently achieved significant success in its European auctions, including a record €31.2 million in sales at the Concorso d'Eleganza Villa d'Este auction [4] Industry Context - Auto Zürich, established in 1987, is recognized as one of the most successful motor shows in Europe, attracting tens of thousands of visitors and showcasing a wide variety of automobile brands [3][7] - The Dolder Grand, a prestigious five-star hotel in Zürich, will host The Zürich Auction, enhancing the event's appeal to collectors and enthusiasts [2][4] Strategic Partnerships - The collaboration between Broad Arrow Auctions and Auto Zürich aims to create a premier collector car auction experience in Europe, capitalizing on Switzerland's strong collector car market [3][4] - The partnership is expected to attract renowned collectors to Zürich, further solidifying the city's reputation in the classic and sports car community [4]