Core Insights - MiniLuxe Holding Corp. has signed a franchise development agreement with Vera Lexmond to open three locations in Fairfield County, Connecticut, with the first location expected to open before the end of next year [1][2]. Company Expansion - Vera Lexmond is the third multi-unit franchise developer to join MiniLuxe's network, following Quynh Pham and Peiru Kim, indicating strong interest in the franchise program since its launch [2]. - The partnership aligns with MiniLuxe's strategy to scale in a capital-efficient manner through various models, including franchises and joint ventures [3]. Leadership and Expertise - Vera Lexmond has a successful background in multi-unit retail in the Netherlands and was part of the founding team of Enstall, showcasing her strategic and operational expertise [4]. - Tony Tjan, Co-Founder and CEO of MiniLuxe, expressed confidence in Lexmond's capabilities as an operator and her alignment with the company's values [5]. Company Mission and Services - MiniLuxe operates 24 company-owned nail studios across North America and aims to empower its workforce through clean and ethical self-care practices [5]. - The company focuses on high-quality nail care services and proprietary products, striving to transform the self-care and nail care industry through better standards and technology [6].

Core Insights - MiniLuxe has been awarded the Best Manicure and Pedicure Services by Boston Magazine for 2025, highlighting its status as a leading brand in clean beauty and self-care services [1] - The award reflects the quality and dedication of MiniLuxe's nail designers and waxing specialists, emphasizing the company's local roots in the greater Boston area [1][3] Company Overview - MiniLuxe is a Delaware corporation based in Boston, focusing on high-quality nail care and esthetic services, and aims to transform the self-care and nail care industry through healthier practices and better products [4] - The company has been recognized for its ultra-hygienic services, modern design, and socially responsible labor practices, positioning itself as a lifestyle brand and talent empowerment platform [4] Business Expansion and Strategy - MiniLuxe is expanding its reach through franchising, providing opportunities for entrepreneurs and aiming to empower a diverse workforce in the beauty industry [5] - The company has performed over 4 million services since its inception, indicating strong operational performance and customer engagement [5]