Core Insights - The collaboration between PureCycle Technologies, Churchill Container, and 4ocean aims to promote sustainability at the College Football Playoff National Championship by selling Run It Back™ cups made from recycled plastic [1][3][6] - For every 20 cups sold, one pound of trash will be removed from the ocean, highlighting the initiative's direct impact on ocean conservation [1][4] Company Initiatives - PureCycle Technologies utilizes a patented dissolution recycling technology to convert polypropylene plastic waste into PureFive resin, which is food-safe and recyclable [7] - Churchill Container has over 45 years of experience in producing reusable and recyclable drinkware, emphasizing its commitment to sustainability and innovation in product design [8] - 4ocean operates cleanup crews globally, recovering millions of pounds of plastic and debris from oceans, rivers, and coastlines each year, while advocating for sustainable practices [9] Environmental Impact - The Run It Back™ cups provide a durable, reusable alternative to single-use cups, significantly reducing waste at major sporting events [2][5] - The College Football Playoff's Playoff Green initiative aims to remove 5,000 pounds of plastic and debris from various water bodies, further enhancing its sustainability efforts [3]