Core Viewpoint - Autohome Inc. reported its financial results for the second quarter of 2025, highlighting a decline in net revenues but growth in user engagement and strategic advancements in AI and O2O (online-to-offline) initiatives [1][3]. Financial Performance - Net revenues for Q2 2025 were RMB 1,758.1 million (US$ 245.4 million), a decrease of 6.1% from RMB 1,872.6 million in Q2 2024 [4][7]. - Net income attributable to Autohome was RMB 415.7 million (US$ 58.0 million), down from RMB 524.8 million in the same period last year [12]. - Adjusted net income (Non-GAAP) for Q2 2025 was RMB 475.7 million (US$ 66.4 million), compared to RMB 572.4 million in Q2 2024 [14]. Revenue Breakdown - Media services revenues decreased to RMB 279.4 million (US$ 39.0 million) from RMB 432.9 million in Q2 2024, attributed to reduced advertising spending by traditional automakers [8]. - Leads generation services revenues fell to RMB 732.6 million (US$ 102.3 million) from RMB 820.3 million in the previous year [8]. - Online marketplace and other revenues increased to RMB 746.1 million (US$ 104.2 million) from RMB 619.4 million, reflecting strong performance in the new retail business [8]. Cost and Expenses - Cost of revenues rose to RMB 503.4 million (US$ 70.3 million) from RMB 346.1 million in Q2 2024, primarily due to higher transaction costs in lower-tier cities [5]. - Operating expenses decreased to RMB 1,015.7 million (US$ 141.8 million) from RMB 1,185.3 million in the same quarter last year [6]. - Sales and marketing expenses were reduced to RMB 630.0 million (US$ 87.9 million) from RMB 752.5 million, indicating a decrease in marketing and promotional activities [6]. User Engagement and Strategic Initiatives - The average number of mobile daily active users grew by 11.5% year-over-year, reaching 75.74 million in June 2025 [3]. - The company is focusing on expanding AI applications across its products and services, aiming to enhance the automotive consumer experience [3]. - The number of franchised stores in the new retail business surpassed 200 by the end of June 2025, broadening the consumer reach [3]. Balance Sheet and Cash Flow - As of June 30, 2025, the company had cash and cash equivalents and short-term investments totaling RMB 22.05 billion (US$ 3.08 billion) [15]. - Net cash provided by operating activities in Q2 2025 was RMB 495.0 million (US$ 69.1 million) [15].