Financial Data and Key Metrics Changes - In Q4 2024, North America Local experienced an 8% growth in billings, recovering from a 19% decline in 2022, indicating a significant turnaround in marketplace health [10][12] - The company generated $69 million in adjusted EBITDA and $41 million in free cash flow for the full year, marking its first positive free cash flow since exiting the pandemic [11][12] - The cash position improved to $229 million compared to the previous year, providing a stronger foundation for growth [14] Business Line Data and Key Metrics Changes - North America Local saw a return to 8% billing growth, while International Local, excluding Italy, grew by 2%, with positive momentum across all major markets [13] - Key verticals such as Things to Do, enterprise brands, and gifting experienced double-digit growth [13] Market Data and Key Metrics Changes - The top five metro areas in North America achieved double-digit growth in Q4, reflecting the effectiveness of the targeted strategy [26][28] - Internationally, Spain showed strong performance, with some areas reaching 2019 levels, and positive trends were noted in the UK, France, and Germany [83] Company Strategy and Development Direction - The 2025 strategy focuses on winning in key markets through a city-by-city approach, prioritizing high-impact categories like Things to Do, beauty and wellness, and gifting [14] - The company aims to enhance customer retention through improved personalization and boost merchant success with enhanced tools [14] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in returning to sustained growth in 2025, emphasizing the importance of platform stability and curated marketplace strategies [14][19] - The company anticipates slight improvements in customer acquisition and retention, with a focus on increasing transaction frequency [38][40] Other Important Information - The company is investing in platform modernization, including major migrations of its fraud detection platform and cloud infrastructure, which are expected to drive innovation and engagement [11] - Management noted that the impact of recent U.S. tariffs on the business would be minimal, as most revenue comes from local experiences rather than goods [92] Q&A Session Summary Question: What drove the local growth in the U.S.? - Management attributed the turnaround to improved platform stability and a strategic shift towards a curated marketplace focused on quality rather than quantity [19][20] Question: Were any lost loyal customers recovered? - Management indicated that improvements in platform stability led to better results across the board, including the recovery of some lost cohorts [22] Question: What drove the strength in the top five metro areas? - The growth was a result of targeted strategies and market management capabilities developed over the past two years [28][30] Question: Does the guidance include continued customer growth? - Management expects slight improvements in customer acquisition and retention, but does not anticipate significant changes [40] Question: What are the critical investments to drive purchase frequency? - Management highlighted the introduction of "wow deals" and improved communication with customers post-purchase as key strategies to increase purchase frequency [49][50] Question: How is the company attracting higher quality merchants? - The company focuses on a consultative sales approach, emphasizing value over deep discounts to attract quality merchants [66][68] Question: Will the company see counter-cyclical tailwinds if consumers face pressure? - Management believes that Groupon will be an attractive option for merchants with excess capacity and for consumers seeking value [72][73] Question: What metrics indicate improvement in gifting? - Gifting has gained importance, with double-digit shares of orders during peak holiday seasons, showing significant improvement compared to last year [77][78] Question: What are the drivers of growth within international markets? - Positive signals were noted in Spain, the UK, France, and Germany, with a focus on optimizing supply and marketing strategies [83][85] Question: How is the company managing employee turnover in sales? - Management acknowledged high turnover in sales but emphasized a strong performance-based compensation structure to retain top salespeople [88] Question: What is the expected impact of U.S. tariffs? - The impact is expected to be minimal, as the majority of the business is focused on local experiences rather than goods [92]