Core Viewpoint - Lottery.com Inc. and Sports.com are enhancing their brand visibility through sponsorship of three drivers in the INDYCAR SERIES and INDY NXT, aiming to build long-term equity in sports and entertainment sectors [1][10][11] Sponsorship Details - The sponsorship includes Callum Ilott, who will prominently display the Lottery.com logo on his helmet for the remainder of the 2025 season after a strong performance at the Indianapolis 500 [3][4] - Louis Foster, who earned Top Rookie Honors at the Indy 500, will showcase Sports.com branding on his car, reflecting the company's commitment to supporting elite racing talent [6][7] - Sebastian Murray, the youngest driver in the INDY NXT series, will carry Lottery.com branding on his vehicle, symbolizing the company's focus on emerging motorsport talent [8][9] Strategic Importance - The sponsorship is viewed as a movement towards building global brand recognition and enhancing fan engagement in one of the most watched racing series [10][11] - The partnerships are expected to signal to shareholders that the company is making strides to increase the value of its premium brand assets [11]