Core Insights - OUTFRONT Media Inc. is actively promoting environmental awareness through multiple campaigns in April, coinciding with Earth Month and Earth Day on April 22 [1] Group 1: Campaign Initiatives - OUTFRONT has partnered with The Farmlink Project to launch a nationwide out-of-home (OOH) campaign aimed at addressing food insecurity, featuring the message: "Feed people, not landfills. $1 delivers 17 lbs of food" [3] - The campaign includes a content series called "Moments by OUTFRONT," which showcases curated content on transit media, reaching millions of commuters daily [2][4] - The campaign is running through April 30 and includes initiatives like a DIY bird feeder project for children, encouraging sustainable practices among commuters [2][4] Group 2: Partnership Impact - The collaboration with The Farmlink Project has been essential in raising awareness about food waste and access issues, with approximately one-third of food grown in the U.S. ending up in landfills, contributing significantly to greenhouse gas emissions [4] - OUTFRONT and The Farmlink Project have been partners since 2021, previously collaborating during Thanksgiving to promote food donations [3] Group 3: Marketing Strategy - OUTFRONT emphasizes the importance of contextual campaigns that raise awareness for significant movements, with Earth Month providing an ideal opportunity to strengthen partnerships with organizations like Farmlink and PureWow [5] - The company aims to leverage its media platforms to inspire audiences on a large scale, focusing on innovative ways to engage consumers outside their homes [5]