Core Viewpoint - Pop Culture Group Co. Ltd. is entering the cryptocurrency market by purchasing 300 Bitcoin for approximately $33 million, aiming to create a diverse cryptocurrency fund pool that includes Bitcoin, Ethereum, and other digital assets associated with Web3 [2][3] Group 1: Company Actions - The company's shares experienced volatility, opening at $2.10, peaking at $2.13 (up 47%), and settling at $1.62 (up 12.5%) after the announcement [1] - In pre-market trading, shares dropped 12.35% to $1.42, indicating a reclaim of some previous gains [1] - CEO Huang Zhuoqin described the cryptocurrency investment as a strategic pivot towards building a global Web3 pan-entertainment super ecosystem [3] Group 2: Market Performance - Despite the pre-market dip, Pop Culture's shares have increased by 179% over the past six months, highlighting investor excitement in crypto-linked investments [4] - The company's move aligns with a trend among smaller-cap companies seeking crypto exposure as a growth lever [3] Group 3: Industry Context - The crypto treasury company model has gained traction since Michael Saylor's Strategy Inc. acquired 21,454 Bitcoin for $250 million in 2020, leading to significant stock appreciation [5] - The model has now extended to Ethereum, with BitMine Immersion Technologies holding over 2 million ETH, valued at approximately $9.11 billion [7]