Core Insights - Lifeist Wellness Inc. announced a strategic partnership between its subsidiary Mikra Cellular Sciences and ASICS Runkeeper and Race Roster to enhance athlete performance through mental clarity and focus [1][3] - The collaboration aims to leverage the established user bases of the fitness platforms to accelerate customer acquisition and reduce marketing costs [2][4] Company Overview - Lifeist Wellness Inc. is focused on acquiring and building wellness brands that enhance global well-being, with Mikra Cellular Sciences as its key asset [7] - Mikra is a performance-focused supplement brand that emphasizes the connection between cognitive resilience and physical performance [6] Partnership Details - The partnership includes the launch of fitness Challenges within the Runkeeper app, targeting dedicated runners and fitness enthusiasts [2] - The Race Roster platform allows Mikra to connect with runners during event registration, enhancing digital engagement and conversion rates [3][4] Performance Metrics - The first event of the partnership generated 39,000 new users and over 7,500 entries, indicating a successful marketing strategy [4]