Personal - Care and Home - Fragrance Retail
Search documents
Bed Bath & Beyond Buys Brand House Collective, Bath & Body Works Reset
Forbes· 2025-12-01 14:05
Acquisition of The Brand House Collective - Bed Bath & Beyond Inc. has agreed to acquire The Brand House Collective for approximately $26.8 million, marking a significant shift in the home goods retail landscape [2] - The all-stock transaction will see shareholders of The Brand House Collective receive 0.1993 shares of Bed Bath & Beyond common stock for each share they own, with about 40% of The Brand House Collective's shares already held by Bed Bath & Beyond [3] - The strategic goal is to reposition Bed Bath & Beyond as a comprehensive home retailer, leveraging the brand's legacy and the operational strengths of The Brand House Collective [4] Cost-Cutting Measures - As part of the acquisition, Bed Bath & Beyond expects to eliminate over $20 million in duplicated costs, which includes the closure of 40 stores in the upcoming year [5] Background and Context - Bed Bath & Beyond filed for Chapter 11 bankruptcy in April 2023, liquidating all remaining stores, with its brand name and intellectual property later acquired by Overstock.com [6] - The partnership with The Brand House Collective began in late 2024, leading to early conversions that resulted in double-digit sales growth [7] Leadership and Structure - The acquisition is anticipated to close in the first quarter of 2026, pending shareholder approval and lender consent, with the new retail group to be led by The Brand House Collective's current CEO, Amy Sullivan [8] - Sullivan will oversee merchandising, store operations, digital commerce, and customer experience across Bed Bath & Beyond and its associated brands [9] Bath & Body Works Transformation - Bath & Body Works has announced a transformation plan under new CEO Daniel Heaf, focusing on realigning the brand with its core strengths in body care and home fragrances [10] - The company experienced a 1% decline in net sales year-on-year to $1.59 billion, with net income dropping over 27%, prompting a need for strategic realignment [10] - Heaf aims to simplify the product assortment and enhance brand storytelling while leveraging new channels to engage younger consumers [11][12] Industry Trends - Both Bed Bath & Beyond and Bath & Body Works are navigating challenges in a shifting retail environment, with legacy brands striving to reinvent themselves amid changing consumer behaviors and economic pressures [13]