I get to talk to customers all the time. >> You actually pick up the phone. >> I love it. And I get to learn so much from them. >> And lots of this is like just listening to them, hearing about how their experience was and then figuring out how we can make it better. Howdy y'all. I'm Elizabeth Gore. Welcome to The Big Idea from Yahoo Finance, the show that navigates the world of small business and entrepreneurship. All businesses start with one light bulb moment, and I'm going to take you on a journey with ...