Core Insights - Vijim Technology's flagship brand Ulanzi has been ranked No. 1 worldwide by sales volume in photography accessories for 2024 by Frost & Sullivan, marking a significant achievement for Chinese innovation in the global market [1][12] - The company has focused on value creation, R&D-driven innovation, and brand building as part of its multi-brand strategy and long-term global expansion [3] Business Strategy - Vijim transitioned from a price-driven growth model to a process-driven, product-led growth strategy, achieving approximately RMB 20 million in annual cost savings while maintaining rapid product iteration [4] - The company established a dedicated Process Management Department and implemented the Integrated Product Development (IPD) system to enhance operational discipline and waste reduction [4] User-Centered Design - Vijim's user-centered design (UCD) co-creation model has been pivotal in its product development, leading to innovations such as the Claw Quick-Release System and Gear Tree, which cater to specific user needs [7][8] - A closed feedback loop for user co-creation has been established, focusing on dedicated user research and structured product retrospectives to institutionalize learning [8] Global Expansion - The company has proactively engaged in international expansion, creating multi-platform, multi-language presences and localized teams in key markets to enhance engagement and operational efficiency [10] - Vijim operates social media channels in over a dozen languages, tailoring product planning to local demands, such as prioritizing professional lighting solutions in Africa [10] Brand Development - The multi-brand strategy includes Ulanzi, which focuses on user-driven innovation for independent content creators, and FALCAM, which emphasizes original design and patent-driven differentiation for professional users [10][11]