GARLAND, Texas, Dec. 23, 2025 /PRNewswire/ -- Massimo Group (NASDAQ: MAMO), a manufacturer and distributor of powersports vehicles and electric mobility solutions, today provided an update on its dealer network momentum, organizational expansion, and strategic initiatives as the Company prepares for accelerated dealer-led growth in 2026.Dealer Network Momentum: 2025 Review and Expansion Outlook Continue Reading Massimo Group Dealer Momentum - New Sentinel and MVR Series Throughout 2025, M ...

Continue Reading GARLAND, Texas, Dec. 16, 2025 /PRNewswire/ -- Massimo Group (NASDAQ: MAMO), a manufacturer and distributor of powersports and electric vehicles, today announced plans to introduce the Sentinel 1500, a next- generation utility task vehicle featuring a fully enclosed factory cab with integrated heating and air conditioning, in Q1 2026 as part of the company's Sentinel Series product roadmap. Massimo Sentinel 1500 Crew Teaser The Sentinel 1500 is being developed as a fully enclosed, all-season ...

Core Viewpoint - Massimo Group has approved the inclusion of Bitcoin as part of its long-term treasury reserve strategy, marking a significant shift in its asset management approach [1][2]. Group 1: Treasury Strategy - The Bitcoin treasury strategy is expected to represent a single-digit percentage of Massimo's total assets over a five-year period, positioning Bitcoin as a strategic reserve asset rather than a core operating holding [2]. - Initial purchases of Bitcoin have already begun, and the company plans to disclose its holdings in upcoming SEC filings and via Form 8-K as appropriate [1][5]. Group 2: Management Perspective - CEO David Shan emphasized that the decision to add Bitcoin reflects a long-term view on liquidity diversification, inflation resilience, and the maturation of digital asset infrastructure [3]. - The company aims to execute this strategy prudently, with a focus on transparency and rigorous risk management to enhance shareholder value [3]. Group 3: Operational Focus - Massimo Group remains committed to expanding its powersports business as its primary growth driver, indicating that the Bitcoin strategy is a supplementary initiative rather than a primary focus [2]. - The company is a manufacturer and distributor of powersports and electric vehicles, including UTVs, ATVs, e-bikes, and electric utility vehicles, known for their performance and reliability [3].

Core Insights - Massimo Group has appointed Ron Luttrell as Vice President of Dealer Development, enhancing its go-to-market capabilities ahead of the launch of the 2026 MVR Series and Sentinel Series [1][3][5] Company Strategy - Luttrell brings over 20 years of experience in the motorcycle and powersports industries, having previously held leadership roles at companies like Brammo, Zero Motorcycles, Triumph Motorcycles America, and Royal Enfield [1][2] - His track record includes a 210% sales increase at Zero Motorcycles and over 40% sales growth at Brammo, alongside establishing 63 new dealerships across North America during his tenure at Triumph [2][4] Product Development - Massimo is preparing to launch its new 2026 MVR Series of premium lithium-electric vehicles and the 2026 Sentinel Series of high-performance gas-powered UTVs, representing a strategic shift towards higher-margin, innovation-driven product lines [3][4] Market Positioning - The appointment of Luttrell is seen as crucial for strengthening Massimo's dealer channel, which is essential for unlocking growth opportunities in the UTV, ATV, and electric vehicle markets [4][5] - Luttrell's expertise in dealer network expansion and performance management aligns with Massimo's focus on improving dealer profitability and enhancing customer experience [4][5] Future Outlook - The addition of Luttrell signifies Massimo's commitment to investing in top-tier talent and infrastructure to support its long-term growth strategy and expand national market share [5]