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Walmart, MLS ink partnership to capitalize on growing U.S. soccer fandom
CNBC· 2025-07-29 14:00
The partnership kicks off with the Leagues Cup, a tournament that begins Tuesday and culminates in a final match on Aug. 31. It features 18 MLS clubs competing against 18 teams from Mexico's Liga MX. Walmart will invest in MLS and become an official sponsor and partner of the league. Terms and the exact length of the partnership weren't disclosed. "Walmart will be front and center for the highly anticipated tournament," said William White, Walmart's chief marketing officer. During the tournament and beyond, ...
Globant takes Saudi Pro League into a new era through a Competition Management Solution leveraging AI
Prnewswire· 2025-05-12 12:14
RIYADH, Saudi Arabia, May 12, 2025 /PRNewswire/ -- Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, has partnered with Saudi Pro League (SPL) to implement the cutting-edge Competition Management Solution provided by Sportian, Globant's sports division. Globant and Saudi Pro League Globant and Saudi Pro League With the new platform, future SPL seasons will be managed through a digital ecosystem. With the help of AI and data analysis t ...