Core Points - Cumulus Media's Westwood One and Audacy are rebranding the Infinity Sports Network to Westwood One Sports, effective December 29, 2025, enhancing their leadership in national sports audio [1][2] - The new partnership will feature "The Jim Rome Show" in the prime 3 PM – 6 PM ET slot, alongside other popular programs like "You Better You Bet" and "BetMGM Tonight" [2][3] - Westwood One Sports will provide 24/7 programming, maintaining its strong play-by-play coverage of major sports events, including the NFL and NCAA [3][8] Company Overview - Cumulus Media operates 395 radio stations across 84 markets, delivering content to a quarter billion people monthly, and is a leader in national sports programming through Westwood One [6] - Audacy boasts a portfolio of 40 sports stations and 160 streaming channels, serving as the official audio partner for Major League Baseball and featuring over 600 podcast titles [7] - Westwood One Sports has been the exclusive network radio partner to the NFL since 1987 and covers a variety of marquee sports events, including NCAA tournaments and U.S. Soccer [8] Advertising and Affiliate Benefits - Advertisers will gain access to extensive scale and premium inventory, while affiliates will benefit from enhanced content choices and brand recognition [4] - The partnership aims to ensure stronger audience engagement and revenue potential through integrated sponsorship opportunities [4][5] - The digital-first approach allows for cross-platform monetization, providing new opportunities for advertisers to connect with listeners [5]