Core Insights - Marketing 1on1 has expanded its backlink service offerings by adding local citations to enhance local search visibility for businesses [1][2][4] - The company aims to provide a comprehensive suite of backlink solutions, responding to the growing demand for citation-based authority signals [2][4] - Local citations are defined as online listings that include essential business information, contributing to local search credibility [3] Company Overview - Marketing 1on1 is an SEO and link-building company based in Los Angeles, California, founded in 2012 [10] - The company has a long history of providing SEO and link-building services to both small businesses and enterprise-level organizations [6] Service Offerings - The addition of local citations complements existing services such as niche edits and guest posts, aimed at improving local rankings [2][3] - The company emphasizes internal quality checks on all publisher sites and citation sources to ensure reliability [5] Market Demand - There has been a significant increase in demand for citation-based authority signals from businesses seeking backlink solutions [4] - Marketing 1on1's strategy aligns with the trend of businesses wanting support for both organic and local SEO efforts [4] Best Practices for Businesses - When choosing a backlink or citation provider, businesses should consider factors such as platform relevance, domain stability, and source accuracy [7]