Financial Data and Key Metrics Changes - In Q3, the company reported net sales of $1.6 billion, a decrease of 1% compared to the prior year, and adjusted earnings per diluted share of 35 cents, both below expectations [21][22] - The gross profit rate was 41.3%, down 220 basis points year-over-year, primarily due to a 260 basis point decrease in merchandise margin impacted by tariffs [23] - Operating income for Q3 was $161 million, down 26% from the previous year [24] Business Line Data and Key Metrics Changes - All core categories experienced low single-digit declines, indicating a need for focused investment in these areas [22] - U.S. and Canadian store net sales totaled $1.2 billion, flat compared to the prior year, while direct net sales decreased by 7% to $299 million [22] - International net sales increased by 6% to $73 million, with system-wide retail sales growing 16% [23] Market Data and Key Metrics Changes - The company anticipates Q4 sales to decline by high single digits compared to last year, influenced by macro consumer sentiment and competitive retail dynamics [25][26] - Consumer confidence has been declining, affecting purchase intent, particularly at the start of the holiday season [25] Company Strategy and Development Direction - The company is focusing on a consumer-first strategy with four pillars: creating innovative products, reigniting the brand, winning in the marketplace, and operating with speed and efficiency [20][10] - Plans include reducing SKU complexity, exiting non-core categories, and enhancing digital and retail experiences to attract younger consumers [12][18] - The company aims to invest in its core categories and improve product offerings to meet evolving consumer demands [11][68] Management's Comments on Operating Environment and Future Outlook - Management acknowledged that the current consumer environment is challenging, and the brand has not fulfilled its potential [5][34] - The company does not expect growth for the full year of 2026 but anticipates improvements as new initiatives take effect in the second half of the year [37][47] - Management expressed confidence in the brand's future and the strategic actions being taken to drive sustainable growth [18][20] Other Important Information - The company plans to deliver $250 million in cost savings over the next two years, with over half identified for 2026 [17] - Capital expenditures for the year are projected at approximately $240 million, down from previous guidance [27] - Free cash flow expectations for the full year are approximately $650 million, reflecting current performance trends [28] Q&A Session Summary Question: What changed between when the CEO first joined and current expectations? - The CEO noted that the brand is not fulfilling its potential and that the focus on adjacencies has led to underinvestment in core categories [34][35] Question: What are the key KPIs for the new strategy? - The CEO highlighted metrics such as total active consumers and growth in core categories, along with improvements in digital traffic and dwell time [45][46] Question: How will the company balance investments and cost cuts? - The CFO explained that the $250 million in savings will help fund necessary investments, with a focus on high-value consumer areas [56] Question: What is the plan for the Amazon partnership? - The CEO stated that the Amazon launch will start with a small assortment of evergreen products, aiming to enhance brand perception and sales [62] Question: How will the company exit non-core categories? - The CEO indicated that SKU rationalization will begin in Q1, focusing on consumer feedback to simplify offerings [80][81]