Core Insights - The AI-Enhanced Influencer Sentiment Tracker market is projected to grow from USD 1.45 billion in 2024 to USD 6.31 billion by 2032, with a CAGR of 20.34% from 2025 to 2032 [1][4]. Market Overview - The U.S. market for AI-Enhanced Influencer Sentiment Trackers is expected to increase from USD 0.39 billion in 2024 to USD 1.67 billion by 2032, growing at a CAGR of 20.10% during the same period [3]. - The expansion is driven by the early adoption of AI in marketing and the maturity of influencer ecosystems, alongside a reliance on data-driven strategies and compliance with FTC regulations [3]. Key Players - Major companies in the AI-Enhanced Influencer Sentiment Tracker market include Brandwatch, Sprinklr, Meltwater, Talkwalker, Hootsuite, and others [4]. Market Segmentation By Component - The software segment accounted for 63.50% of the market share in 2024, while the services segment is expected to grow at the fastest rate of 20.64% CAGR from 2025 to 2032 [6]. By Application - Brand Monitoring led the market with a 32.40% share in 2024, while the Customer Insights segment is projected to grow at a CAGR of 22.61% from 2025 to 2032 [7]. By Deployment Mode - The Cloud-Based segment held the largest revenue share at 71.40% in 2024, with the On-Premises segment expected to grow at a CAGR of 20.65% during 2025 to 2032 [8]. By End-User - Marketing Agencies dominated the market with a 33.90% share in 2024, while the retail & e-commerce segment is anticipated to grow at a CAGR of 22.32% from 2025 to 2032 [9]. Regional Insights - North America represented the largest revenue share at 35.20% in 2024, driven by early AI adoption and a mature marketing infrastructure [10]. - The Asia Pacific region is expected to grow at the highest rate, with a CAGR of 21.50% from 2024 to 2032, fueled by mobile-first consumer behavior and the creator economy [10]. Recent Developments - Brandwatch launched new GPT-powered features in July 2025, enhancing real-time influencer sentiment analysis capabilities [11]. - Meltwater introduced AI-powered Instagram Comment Analysis in April 2025, improving sentiment analysis and adding TikTok processing [12].