Core Insights - Reborn Coffee Inc. has entered a master licensing agreement valued at $1.7 million with the Arjomand Group, marking a strategic entry into the MENA and European markets [1][2] - The agreement will facilitate the development of Reborn Coffee-branded retail locations and product lines in high-growth markets, supporting the company's global expansion strategy [2][3] - A milestone-based payment structure is included in the agreement, reflecting a long-term partnership commitment [3] Market Expansion - Reborn Coffee is finalizing a flagship drive-thru store at the Abu Dhabi Group's headquarters, which is a key component of its entry into the Gulf region [4] - The partnership will extend distribution to 17 hotels and several thousand corporate employees, enhancing brand visibility in the UAE [4] Company Overview - Reborn Coffee, Inc. is a California-based specialty coffee retailer focused on high-quality, handcrafted coffee experiences [5] - The company aims to redefine the coffeehouse model through premium products and technology-driven initiatives [5]