Core Insights - VIP Play, Inc. has appointed Dr. Robert Rippee as Interim Chief Marketing Officer to enhance its market growth strategy through collaboration with UNLV's Black Fire Innovation hub [1][3][6] Company Overview - VIP Play, Inc. is a mobile sports betting and interactive gaming company operating its proprietary technology platform in Tennessee and holding an interim iGaming and mobile sports-betting license in West Virginia [8] - The company aims to deliver a modern sportsbook with unique wager offerings, sweepstakes contests, and social features, supported by a cloud-native architecture and AI-driven product roadmap [8] Leadership and Innovation - Dr. Rippee brings extensive experience from his previous role as Senior Vice President of Marketing at Las Vegas Sands Corporation, where he oversaw strategies that generated billions in revenue [4] - His leadership at UNLV's Black Fire Innovation has established a strong foundation for innovation in gaming and hospitality technology [5] - The appointment of Dr. Rippee is expected to enhance VIP Play's credibility and investor confidence through its collaboration with universities and AI partnerships [9] Strategic Advantages - The collaboration with UNLV provides VIP Play with a unique environment for rapid commercialization of ideas, enhancing the company's ability to bring new betting and interactive gaming products to market quickly [9] - Direct engagement with university talent and global gaming leaders is anticipated to fuel innovation and strengthen VIP Play's market position [9][7]