Core Insights - David Beckham is set to receive a $34 million payout from DRJB Holdings due to successful advertising partnerships, marking a record year for his brand [1][2] - DRJB Holdings paid a total dividend of $75.7 million to shareholders, with Beckham's company Footwork Productions entitled to 45% of this payout [2][3] - The dividend represents an increase from the previous year's total of $67.4 million, indicating growth in Beckham's brand management and marketing ventures [3][6] Financial Performance - DRJB Holdings reported a pre-tax profit of $45 million last year, reflecting an increase of nearly 25% [6] - Revenues for the company rose by 1% to just over $92 million [6] - The brand has shown consistent growth since the investment from Authentic Brands, with projections indicating double-digit profit growth for 2024 [7] Business Ventures - Beckham has secured lucrative marketing deals with brands such as SharkNinja and Stella, contributing to the brand's financial success [3][7] - Further sponsorship deals are anticipated in the lead-up to the 2026 FIFA World Cup, following a partnership with Verizon [4] - DRJB Holdings also controls Studio 99, which produced the 2023 Beckham documentary series for Netflix, with another documentary about Victoria Beckham set to release soon [5] Ownership Structure - Authentic Brands, which owns 55% of DRJB Holdings, received a separate $5.6 million dividend due to its preference shares [2] - The company was acquired by Authentic Brands for $269 million three years ago, indicating a significant investment in Beckham's brand [2][9]