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Prediction Push and ESPN Deal Highlight DraftKings' Gamble on the Future
PYMNTS.com· 2025-11-07 16:27
Core Insights - DraftKings is expanding its market presence through exclusive media partnerships with ESPN and NBCUniversal, aiming to enhance brand visibility and customer engagement in a competitive sports gaming market [1][11][12] - The company is launching DraftKings Predictions, a new suite of sports event contracts, targeting states with limited access to online sports betting, which presents a significant growth opportunity [3][6][7] - DraftKings acknowledges the inherent risks associated with short-term sports outcomes affecting financial performance, but believes these will balance out over time [10] Media Partnerships - The partnership with ESPN positions DraftKings as the exclusive integration provider for live sports and digital platforms, covering 73% of national NBA broadcasts, which is expected to significantly boost customer acquisition [12] - The NBCUniversal agreement enhances DraftKings' omnichannel presence, allowing for improved cross-platform storytelling and user reach beyond traditional advertising [12][13] - These media partnerships are seen as long-term strategies to lower customer acquisition costs and drive scalable growth in a competitive landscape [13][14] Market Strategy - DraftKings is focusing on states where it does not currently operate sportsbooks, aiming to capture markets with substantial financial opportunities [7][9] - The company believes that the growth of prediction markets will facilitate the broader legalization of sports betting as states become more comfortable with real money gaming frameworks [9] - DraftKings' competitive edge lies in its technology, regulatory expertise, and existing customer base, which positions it favorably against pure-play prediction firms [8][9] Financial Performance - DraftKings reported a 2% increase in monthly unique player growth to 3.6 million, but lowered its forward guidance due to softer results, leading to a 7% decline in stock price [5] - The company's revenue is significantly influenced by sports outcomes, with Q2 results adding approximately $100 million to revenue, followed by a loss of over $300 million due to unfavorable NFL games in September and October [10]
Levine: We think we're the fastest growing sports company ever
CNBC Television· 2025-09-02 12:34
Fantasy and sports gaming company Underdog is partnering with Crypto. com to offer sports events contracts via predictions markets in 16 states. And you just saw on there, Underdog CEO Jeremy Lavine joins me exclusively this morning.Look, Underdog has really gobbled up a lot of market share when it comes to fantasy sports across the nation. So tell me now about this tie up with Crypto. com on predictions.>> Yeah, thank you for having me. Super excited to be here and um really excited for this moment. We at ...