Core Insights - Wolverine has announced a multi-channel partnership with the hit drama "Landman," co-created by Taylor Sheridan, ahead of its second season premiere on November 16, 2025, positioning itself as the exclusive work boot partner for the show [1][2][3] Company Overview - Wolverine is recognized as America's leading work boot brand with a legacy of 143 years, emphasizing hard work and perseverance [2][3] - The company aims to honor the spirit of the American worker and is committed to crafting durable boots using high-quality materials [5] Partnership Details - The partnership with "Landman" is designed to highlight the real-life experiences of tradespeople, reflecting the complexities and challenges of life in the oil patch [2][3] - Wolverine's marketing campaign, titled "Out Do Every Day," will feature real individuals engaged in tough physical work, showcasing their dedication to their craft and families [3][4] Marketing Strategy - The campaign will include retail programs with national partners, e-commerce initiatives, social media content, and influencer activations, featuring products like the Rancher and the new Wolverine Infinity System [3][4] - Wolverine will have curated placements in "Landman" throughout the season, enhancing brand visibility and engagement with audiences [4] Community Engagement - Wolverine has contributed over $2 million through Project Bootstrap to support skilled trades, reinforcing its commitment to the workforce [5]