Core Insights - DISH Media launched AdvantEdge™, a next-generation advertising solution that integrates audience targeting across linear and connected TV using verified first-party data [1][2] - The solution aims to simplify the advertising process for media buyers, allowing for real-time, cross-platform buying with high accuracy [2][3] Group 1: AdvantEdge™ Features - AdvantEdge™ utilizes DISH Media's deterministic data and advanced technology to enhance audience targeting capabilities [2][3] - The system increases DISH Media's deterministic footprint by 70% through expanded consumer brand connections, allowing advertisers to reach audiences in premium content [3] - It incorporates privacy-first data flexibility, compatible with major identity solutions like RampID, UID 2.0, and Yahoo ConnectID, ensuring consumer trust [3] Group 2: Performance Metrics - Recent analyses show AdvantEdge™ delivered significant performance improvements: +34% lift in brand scripts for pharma, +26% lift in sales for auto, and +17% boost in bookings for travel [4] - These results demonstrate AdvantEdge™'s effectiveness in reaching the right audience and driving measurable business impact [4] Group 3: Company Overview - DISH Media provides intelligent advertising solutions that maximize audience exposure while protecting consumer personal information [5] - The company employs innovative platforms for addressable targeting and programmatic buying, enhancing national media campaigns [5]