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Disguise and Aniplex Announce Expanded Licensing Agreement for Demon Slayer: Kimetsu no Yaiba Costumes and Accessories
Globenewswireยท 2025-11-10 13:00
Core Insights - Disguise, Inc. has expanded its licensing agreement with Aniplex Inc. for the popular anime and manga franchise Demon Slayer: Kimetsu no Yaiba, allowing for the production of costumes and accessories starting in 2026 [1][2] Company Overview - Disguise, a subsidiary of JAKKS Pacific, has a 38-year legacy in the costume industry and has established itself as a global leader in design and manufacturing [5] - The company has seen significant growth in both domestic and international markets, ensuring innovative products reach customers worldwide through extensive distribution channels [5] Industry Context - The Demon Slayer: Kimetsu no Yaiba franchise has gained immense popularity, with its latest film, Demon Slayer: Kimetsu no Yaiba Infinity Castle, achieving a record-breaking $70 million in the U.S. during its opening weekend and over $663 million globally [4] - The franchise's success highlights the growing mainstream appeal of anime, with Demon Slayer solidifying its position as a leading brand in fan engagement [5]