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中国消费者趋势发展研究第 60 期-China Consumer Mind Share, Issue #60
2025-10-19 15:58
Accessible version China Consumer Mind Share, Issue #60 Industry Overview Using Baidu searches to analyze "hit" consumer brands In the 60th issue of Mind Share, we analyze brand mind-share by ranking the number of times a brand was searched daily on Baidu over the past three months. Baidu dominates web-search queries in China, with nearly a 70% share. While we cannot say internet search frequency guarantees or even accurately reflects a brand's strength, it does offer valuable insights into consumer interes ...