Core Insights - The global online video and traditional television market revenue is expected to exceed $1 trillion by 2030, driven by subscription, on-demand transactions, and advertising revenue [2][5] - Online video is becoming the sole growth engine as the paid television market stagnates, with global video streaming revenue projected to reach $214.6 billion by 2025, growing at a rate of 12.8% annually [2][5] - Subscription revenue will account for 77% of the online video revenue by 2025, while high-end advertising revenue is expected to reach $42.1 billion, a 15.6% increase from 2024 [2][5] Market Trends - Traditional pay-TV is experiencing a slow decline but will still contribute significant revenue in the coming years, creating a positive market outlook alongside the strong growth of online video [5] - The total number of paid subscriptions is expected to continue growing steadily, although the annual growth rate for high-end streaming will decline by 2030, indicating market saturation [5] - The hybrid video model is still in its early stages, with subscription remaining the core business, but the strategy of incorporating advertising is showing significant results [5] Advertising Revenue Insights - By 2030, advertising revenue's role in SVOD and overall streaming will continue to grow, with the advertising revenue of the top five SVOD services in the U.S. projected to reach $24.3 billion, accounting for 20% of total revenue, up from 13% in 2025 [5]