Core Insights - Travel + Leisure Co. is expanding its Sports Illustrated Resorts brand with a new location in Chicago, Illinois, marking its third site after Tuscaloosa, Alabama, and Nashville, Tennessee [1][2][7] Company Expansion - The new resort will be situated in Chicago, a city known for its rich sports culture, featuring historic venues and a loyal fanbase, making it an ideal location for the brand [2][3][4] - The property will be a conversion of an existing hotel in the Loop area, with plans to transform it into a Sports Illustrated-inspired resort featuring approximately 250 units [4][6] Design and Amenities - The resort will honor its historical roots while incorporating modern sports-inspired design elements, including a new lobby, an exclusive owner's lounge, and a signature fitness center [5] - Dining options will include a coffee shop, a full-service restaurant, and a sports bar, all designed to enhance the vibrant atmosphere of the destination [5] Timeline and Ownership - The resort will remain operational during construction, with an expected completion date in late 2026, allowing fans to enjoy the facility during its initial phase this winter [6] - Flexible, points-based ownership options will be available, with sales set to begin in early next year [6] Strategic Vision - This expansion aligns with Travel + Leisure Co.'s multi-brand strategy to cater to modern lifestyle travelers and grow the Sports Illustrated Resorts brand nationally [7]