Financial Performance - Revenue growth accelerated to 13% year-over-year[5], reaching $23.9 million in Q2 2025 compared to $21.1 million in Q2 2024[6] - Operating profit decreased to $2.1 million in Q2 2025 from $4.0 million in Q2 2024 due to increased investment in member growth[5][6] - Non-GAAP operating profit was $2.4 million, representing 10% of revenue[31] - Cash flow from operations was $1.3 million[37], with a cash balance of $11.2 million at the end of Q2 2025[39] Membership & Investment - The company substantially increased investments in acquiring Club Members, observing a favorable payback[8] - The average acquisition cost of annual Club Members in the US market in Q2 2025 was -$38[9] - Direct member acquisition costs in Q2 2025 amounted to -$2.8 million, expected to generate $3.0+ million in revenue in future periods[15] - Membership fees are driving revenue growth and are expected to account for around 25% of revenue next year[19] Segment Performance - Jack's Flight Club revenue increased by 33%[17]