Core Insights - Harmonic has announced enhanced capabilities for its VOS®360 Ad SaaS solution, focusing on AI-powered contextual ad triggering and advanced programmatic advertising to increase advertising revenue and improve viewer experience [1][2] Group 1: AI-Powered Contextual Ad Triggering - The VOS360 Ad solution introduces AI-driven real-time video analysis to identify high-value monetization moments during live sports, allowing for dynamic insertion of contextually relevant ads [2][3] - This capability transforms the monetization of live sporting events by providing innovative ad inventory to brands and agencies [3] Group 2: Programmatic Advertising - The advancements in VOS360 Ad facilitate programmatic advertising, enabling broadcasters to leverage the efficiency of the digital ad ecosystem, unlocking new demand and boosting ad revenues [4] - The solution integrates seamlessly with major demand-side and supply-side platforms, including Google Ad Manager and Magnite SpringServe, to streamline programmatic ad delivery [5] Group 3: Market Position and Future Demonstrations - Harmonic is positioned as a leader in virtualized broadband and video delivery solutions, aiming to revolutionize how media companies monetize content [7] - The latest innovations will be showcased at IBC2025, highlighting the company's commitment to advancing advertising technology [6]

Core Insights - Harmonic is showcasing innovative solutions at IBC2025 aimed at enhancing video streaming and broadcast delivery, focusing on hybrid cloud and on-premises solutions, AI-driven workflows, and advancements in live sports streaming [1][2][8] Group 1: Innovations and Solutions - The company emphasizes hybrid cloud and on-premises streaming solutions to improve viewer engagement and operational efficiency [1] - AI-driven workflows and innovative ad insertion technologies are highlighted as key components to unlock new monetization opportunities [1][5] - Harmonic's Software Spectrum X media server offers double the channel density for UHD workflows, enhancing video resolution and quality of experience (QoE) [5] Group 2: Revenue Maximization - Harmonic's advancements allow broadcasters and service providers to maximize revenue streams through innovative ad solutions and programmatic ad buying efficiencies [3][5] - The VOS360 Ad SaaS automatically inserts ad breaks in VOD assets and live content, facilitating monetization without manual operations [5] Group 3: Live Sports Streaming - The company is innovating live sports streaming solutions that enhance monetization, protect content against piracy, and improve fan engagement with low latency and advanced multiview capabilities [5] - AI-powered features such as speech-to-text, real-time highlight creation, and automated translation are set to elevate viewer experiences [5][12] Group 4: Collaboration and Partnerships - Harmonic is collaborating with industry leaders to drive innovation in video streaming and broadcast delivery, integrating solutions with major system integrators and managed services providers [4][12] - The partnership with VisualOn aims to enhance viewer engagement through immersive multiview capabilities [12]