Core Insights - Brandart, an Italy-based firm, is transforming from a leader in premium packaging to a global one-stop platform for visual merchandising and retail event displays [1] Company Developments - Brandart has acquired Terotecna, a lighting scenography firm known for its work in fashion events, although financial details of the acquisition were not disclosed [2] - The acquisition of Terotecna is part of Brandart's growth strategy to lead in the retail installation experience sector, alongside visual merchandising and packaging [5] - Earlier in the year, Brandart also acquired Atelier Archiand and ABC Lab, enhancing its capabilities in beauty, tech, travel retail, and interior design [6] Technological Advancements - Terotecna's facility is highly technological, featuring advanced printers, robotics, and anthropomorphic robots for cutting, showcasing the Apulia region's expertise in lighting [3] Collaborative Projects - Brandart and Terotecna collaborated on notable retail displays, such as Loro Piana's "Workshop of Wonders" at Harrods, which featured an elaborate light display [4] Strategic Positioning - Previously, Brandart operated as a procurement entity with over 150 global partners and regional offices in Paris, New York, and Guangzhou, working closely with luxury brands like Loro Piana, Bulgari, Fendi, and Dior [6]