Core Insights - Total Wine & More has partnered with Rackspace Technology to implement a strategic multicloud approach, utilizing Microsoft Azure and Google Cloud for its digital transformation [1][2] - The partnership aims to enhance flexibility, cost efficiency, and speed in operations, showcasing the benefits of a tailored cloud strategy for different workloads [2] - Total Wine & More operates 284 superstores across 29 states, emphasizing its growth and commitment to exceptional customer experiences [3] Company Overview - Total Wine & More is the largest independent retailer of fine wine in the U.S., offering over 8,000 wines, 3,000 spirits, and 2,500 beers, founded in 1991 [4] - The company focuses on providing low prices, exceptional service, and a superior shopping experience [4] Partnership Benefits - The collaboration with Rackspace Technology has enabled Total Wine to transform cost optimization into a catalyst for innovation, utilizing the FinOps program and Optimizer+ for actionable insights [3][8] - Rackspace's ongoing support includes modernizing Total Wine's inventory system and migrating backend operations to Azure, ensuring optimal performance and reliability [8] Strategic Approach - Total Wine & More's multicloud strategy is increasingly common among innovative retailers, aiming to modernize operations and enhance customer experience [2] - The partnership is characterized by a relationship built on trust and shared success, with Rackspace providing not just tools but also valuable expertise [4]