Market Segmentation & Consumer Behavior - McDonald's identifies a tale of two consumers: upper-income earners ($100,000+) feeling confident and lower/middle-income consumers struggling [1][2][5] - Lower-income consumer traffic is down double digits, indicating financial pressure [2] Value Meal Strategy - McDonald's is expanding its value meal menu to attract budget-conscious customers [1] - The new extra value meal offerings include eight different combinations, rolling out this month with further options in November [3] - These value meals offer a 15% discount compared to purchasing the items separately [4] - The value platform extends previous value initiatives like $5 meal offerings and buy-one-get-one deals [4] Accessibility & Promotion - McDonald's aims to reach customers beyond app offerings, ensuring the value meals are available in all stores [6] - The company plans to widely promote the availability of these value meals [6]

Pricing Strategy - McDonald's plans up to 15% discounts on eight popular combo meals [1] - McDonald's will offer five and $8 specials [1] Company Actions - McDonald's is in talks with franchise operators regarding price drops [1] - McDonald's will offer financial support if franchises agree to lower prices [1]