Core Viewpoint - The article discusses the rise of the dating app "Tea," which focuses on women's safety by allowing users to share experiences about potential partners, contrasting it with the earlier app "LULU" that had a similar concept but was less focused on safety [3][8][11]. Group 1: Product Overview - "Tea" was launched in 2023 by former Salesforce product manager Sean Cook, inspired by his mother's negative online dating experiences [4][6]. - The app allows women to receive warnings about potential partners based on previous users' experiences, emphasizing a "who to avoid" approach rather than just connecting users [4][6][18]. - "Tea" has seen significant success, reaching the top of the iOS download charts in the U.S. and achieving a daily download rate of 170,000, which is over 20 times the previous month's average [6][19]. Group 2: Comparison with Previous Apps - "Tea" is compared to "LULU," which allowed women to rate men but was eventually discontinued after being acquired by Badoo [8][18]. - Unlike "LULU," which opened up to male users, "Tea" strictly limits male participation and requires users to verify their gender through photo uploads [18][19]. - "Tea" incorporates features like reverse image search and background checks to enhance user safety, with a subscription model priced at $15 per month [19][25]. Group 3: Marketing and Growth Strategy - The app's growth was fueled by discussions on social media platforms like X and Reddit, coinciding with a cultural moment that heightened awareness of relationship safety [21][25]. - Daniella Szetela, a social media influencer focused on women's issues, was appointed as the social media director, helping to drive engagement and awareness [23][25]. - The app's marketing strategy includes direct communication of its safety features, which resonates with users' concerns about dating safety [25]. Group 4: Challenges and Controversies - Despite its success, "Tea" faces challenges related to user privacy and potential legal issues, having reported an average of three lawsuits per week [27][29]. - A recent data breach exposed 72,000 images, including user verification photos, raising concerns about the app's ability to protect user anonymity and safety [29].