Business Strategy & Expansion - Taco Bell aims to establish a $5 billion beverage business by 2030 [1] - The company is remodeling locations into "Live Moss Cafes" to capitalize on the popularity of specialty drinks [1] - Taco Bell plans to remodel its stores into 31 Live Moss cafes in the US by the end of 2025 [4] Company Performance - Taco Bell contributes approximately 40% of Yum Brands' revenue [2] - Taco Bell's sales have increased by nearly 20% in the past three years [2] Pricing & Value Perception - Taco Bell has increased prices by about 80% over the past decade [3] - Taco Bell maintains a higher value perception among consumers making less than $50,000 [3]