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Levi's to sell $300 jeans in more stores to tap growing demand for premium denim
Reutersยท 2025-11-11 11:56
Core Viewpoint - Levi's plans to expand the availability of its new line of $300 jeans in more stores next year to capitalize on the strong demand for premium denim [1] Group 1: Company Strategy - The company aims to boost growth by tapping into the increasing consumer interest in high-end denim products [1] - Levi's Chief Financial and Growth Officer, Harmit Singh, indicated that the expansion is part of a broader strategy to enhance market presence [1] Group 2: Market Demand - There is a notable strong demand for premium denim, which Levi's intends to leverage through its new product line [1] - The introduction of the $300 jeans reflects a trend towards higher-priced apparel in the denim market [1]