Core Insights - The Chinese market plays a crucial role in the global fashion landscape due to its large scale, strong growth potential, and increasing international influence [1] - The fashion industry in China is undergoing significant transformation, driven by digital consumption, local design awakening, and the penetration of sustainable concepts [1] Group 1: Company Overview - Suntchi, founded by CEO Fang Tao, is positioned as a pioneer in the fashion industry, influencing both Chinese and global fashion development [1] - Fang Tao has established an exclusive strategic partnership with the Council of Fashion Designers of America (CFDA), launching the "NYFW: China Day" project since 2018, which has successfully showcased Chinese design talent on an international stage [1] Group 2: Brand Value Reconstruction - Fang Tao initiated the creation of a global fashion IP resource cooperation platform called "Shangjiaosuo" in 2018, which aims to empower new business models through fashion IP [2] - Under his leadership, Shangjiaosuo has attracted top global designer resources and facilitated successful collaborations, such as Alexander Wang x McDonald's and Karl Lagerfeld x Tsingtao Beer, which have been well-received in the market [2] - Since 2019, Fang Tao has driven the annual release of the "Fashion IP 100" list, which quantifies the value of fashion IP and reflects consumer preferences and market responses in China, gaining high recognition in the industry [2] Group 3: Industry Impact - Fang Tao's strategic foresight and innovative approach have redefined the possibilities of cross-industry collaboration in fashion business [2] - By understanding the resonance between globalization and localization, he has built an ecosystem of value co-creation through a cutting-edge "fashion IP" methodology [2] - This practice exemplifies the unique value of contemporary Chinese entrepreneurs in the evolution of global commercial civilization [2]