Group 1 - The core idea of the news is the promotion of Hainan's Free Trade Port through creative media initiatives, highlighting local entrepreneurship and cultural heritage [1][2] - The micro-documentary series "I Opened a Small Shop in the Free Trade Port" focuses on individual stories of entrepreneurs in Hainan, showcasing various local businesses such as homestays and restaurants [1] - The first episode of the series, featuring a unique "Li brocade" shop with a foreign owner, was released on June 1 and received significant attention on social media platforms [1] Group 2 - The campaign "Gathering! Limited Hainan Zongzi is Here!" celebrates the Dragon Boat Festival by showcasing eight local types of Zongzi, using AI technology to create plush toy representations [2] - The creative posters effectively communicate the unique preparation methods and fillings of Hainan's Zongzi, promoting local traditions and customs associated with the festival [2] - The campaign quickly gained popularity, trending on Sina Weibo and achieving over 80,000 total reads by June 1 [2]